Initiative and organization

Sylvain Guéraiche,
Strategies Agency CEO

Sylvain Guéraiche heads the Strategies Agency, specializing in Communication, Marketing and E-commerce. Also a teacher in colleges and a trainer for the Normandy CCI training organization, he is committed to implementing virtuous actions at the societal level (CSR). Les Rockeurs ont du Coeur, for example, which he has been organizing for 6 years and which in 2021 made it possible to collect more than 9,000 toys for the Restos du Coeur. On this occasion, in 2020 he produced a 2h30 TV show, broadcast simultaneously on radio RC2 94.4 and La Chaîne Normande and in 2022 the concerts, in particular with Sanseverino and Rozedale, were broadcast on France 3 Normandie. The 2022 edition is in preparation.

In the same process, he is setting up an incubator for people who are far from employment and business creation, with experienced entrepreneurs from his network: "He wants to guide young (and not so young) entrepreneurs from Elbeuf and moreover on the way to success. Sylvain Guéraiche knows what he is talking about, he even describes himself as an "Internet dinosaur".

This project is part of this altruistic and cultural dynamic of CSR actions.